The Diet Market: Our Specialty

These reports contain analyses, forecasts, and custom surveys not available elsewhere!!

Marketdata is the ONLY market research firm to regularly track ALL Segments of the U.S. weight loss industry: commercial chains like Weight Watchers and Jenny Craig, medical programs based in hospitals, clinics, and MD offices, diet drugs, diet soft drinks, diet foods/dinner entrees, diet books, exercise videos, artificial sweeteners, diet programs offered by health clubs, and meal replacement shakes like Slim-Fast, OTC diet pills/appetite suppressants, weight loss surgeries, dieter demographics, franchising, "cyberdieting" (web-based diet companies/programs,) and more.

We know the most about this market because we were the first to analyze and define this huge market in 1989. Our research was used as background for 1990 Congressional hearings and has been quoted extensively in all national periodicals.  We speak to 5-6 reporters and writers every week of the year, and have more "inside" contacts than anyone. That’s how we’re able to obtain hard-to-find information via phone interviews, company press releases, etc. Most competitors in this market are private firms, with no annual reports. And, there is no national weight loss trade association, annual convention, or trade journal.

Services Available...

U.S. Weight Loss Market Status Report & 2008 Forecast  (January 2008)  - a 60 page "status report" and outlook for the 2008 diet season and beyond. Discussion of 2007-2008 major market developments, marketing/advertising trends, growth of small-mid-sized commercial/medical chains, Calorie Control Council's 2008 diet market trends and projections. Contains in-depth competitor profiles and 9-month 2007 financials/2008 revenues forecasts for: Weight Watchers, NutriSystem, eDiets.com, Medifast, LA Weight Loss. Also contains 4th quarter 2007 Online Dieter preferences & characteristics. Price: $895

The U.S. Weight Loss & Diet Control Market (April 2007) - a 393 pp. market research study that’s the "bible" for this market (Price: $2,495, also sold by individual chapters. Call for flier/prices) --9th Edition. Historical data to mid-1980s. Covers all ten weight loss market segments. In-depth competitor profiles with historical revenues.

The U.S. Diet Food Home Delivery Market (January 2007) - a 98 pp. market research study covering this high-growth niche market  Price: $995

Custom Research and "Teleconsulting" - Mr. LaRosa will inform and advise you of current diet marketing trends, via a phone conference call - cost is $250/hr. prorated for actual time spent. We also do custom projects (market potential for a city, competitor analysis, etc.). In-person consulting is $1,500/day plus expenses.

Marketdata also offers internet consulting in the following areas:

• Website design, re-design and ecommerce setups.
• Development and deployment of affiliate programs.
• Custom database design and implementation for your website.
• Advice and consulting regarding pay per click and natural search campaigns.

BestDietForMe.com is a major weight loss portal, with 2,000+ pages of unique content articles, program/company reviews, and a unique and unbiased free online diet quiz/matching service - operated for 5 years by Marketdata. Advertise on the Internet's most comprehensive weight loss portal and a leading traffic diet website.

• Pay Per Click Advertising
• Banner Advertising
• Healthy Portions Magazine is a targeted weekly email newsletter sent to 180,000+ opt-in, 90% female members (call for info)
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Online Dieter Research - Quarterly Reports - Marketdata Enterprises (the leading analyst of the weight loss market since 1989) operates a website named: BestDietForMe.com. This site is one of the leading traffic diet websites on the Internet. BestDietForMe essentially is a real-time data collection vehicle to monitor national online dieter behavior.

Price: $895 per Quarterly Report   /   Also available as a yearly subscription, for $2,995

Each quarter, Marketdata compiles and analyzes the responses of this sample, producing a wealth of statistics that are compared to previous quarters. The service was begun with the 1st quarter 2005. Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. The service is applicable to: providers of weight loss programs/products, health clubs, ad agencies & PR firms with weight loss clients, diet website operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with weight loss programs—any company trying to reach dieters online. Other syndicated research services cost $25,000+ per year, and don’t provide the same level of detail.

Internet Surveys - Marketdata can develop and host web based surveys using the highly trafficked BestDietForMe.com website.  Cost is very affordable, $4 per completed survey.  We will keep the survey on our site until you collect the number of surveys desired.  No setup or programming fees.

For more info Contact:

John LaRosa at: 813-931-3900

New Market Research...

Online Dieter Research - Quarterly Report

Based On Daily Visitors Completing
The BestDietForMe.com Survey
 

Report  #ODR123

April  2008, 88 Pages, 40 Tables

Price: $895 per quarterly report, or $2,995 per yearly subscription (4 reports)

Report Description

Marketdata Enterprises (the leading analyst of the weight loss market since 1989) operates a website named: BestDietForMe.com. This site is now one of the leading weight loss information and analysis portals on the Internet. BestDietForme essentially is a real-time data collection vehicle to monitor national online dieter behavior, daily. A total of 6,902 people were included in the 4th quarter 2007 sample--people that filled out an in-depth 50-question online survey. Comparative data for the 1st and 4th quarters of 2007 are included in this report.

Each quarter, Marketdata compiles and analyzes the responses of this sample, producing a wealth of statistics that are compared to previous quarters. The service was begun with the 1st quarter 2005. Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. The service is applicable to: providers of weight loss programs/products, health clubs, ad agencies & PR firms with weight loss clients, diet website operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with weight loss programs—any company trying to reach dieters online. Other syndicated research services cost $25,000+ per year, and don’t provide the same level of detail.

Statistical tables are supplemented by in-depth analyses and commentary, based on Marketdata’s ongoing research and 18 year knowledge of the weight loss market.

 

Metrics Tracked

Each quarterly report will track 112 measures, including the following:

• Gender

• Age (5 categories)

• BMI (body mass index (separately for 5 categories, 18.5-40+)

• Percent opting in for special offers from diet companies

• Percent leaving name and mailing address

• Pregnant or nursing percentage

• Medical conditions, percent indicating at least one

• Their diet budget (separately for 6 categories: under $250 to $3,000+)

• Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro’s office, residential facility, celebrity program)

• Interest in weight loss (bariatric) surgery – percent

• Interest in home delivery of diet food – percent

• Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)

• Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements)

• Percent interested only in diet plans with pre-planned daily menus

• Percent with special food needs, allergies, food sensitivities

• Readiness to begin a diet program (immediately-6 months)

• Previous types of diet plans used (percent by 18 types)

• Exercise preferences (separately for: online coaching, personal trainer, on-site classes, etc.)

• Psychological support needs: percent identified by BestDietForMe.com analysis as needing… emotional eating support, stimulus control, social eating skills support
   

Also Included…

• Discussion and analysis of the online dieting market: nature, market size.

• Full-year 2007 financials and company developments, findings from conference calls for: eDiets, Medifast, NutriSystem, Weight Watchers.

• Recent weight loss market developments: new diet drugs, lap band surgeries promoted heavily, emerging trends in online and off-line diet program marketing,  diet food home delivery market growth slows (discussion of NutriSystem), more.

• Revised 2008 market segment forecasts/status report.

• List of the top diet websites.

• Latest Alexa traffic rankings of the top diet websites (Oct. 2007, Jan., April 2008 traffic)

• Forecasts and early identification of key trends.

• 30-page Overview of major findings from April edition of “The U.S. Weight Loss & Diet Control Market”, outlook for the entire U.S. weight loss market and its 10 segments, with 2002-2006 sales, 2010 forecasts, emerging trends, covering: diet websites, commercial chains, health clubs industry, diet food home delivery services, meal replacements, OTC diet pills, diet/low-carb foods, diet soft drinks, artificial sweeteners, diet drugs, weight loss surgery, MD/dietitian/hospital-based programs, diet books & exercise videos, and more.

• Reference Directory Of Weight Loss Industry Information Sources

Note: This report does not contain state or city data.

 

               

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