The
(9th Edition: April 2007)
Price: $2,495
Table of
Contents Page
Introduction, Scope, Methodology 1-4
Executive Overview ($300)
5-36
- National cost of obesity, summary of major developments & trends of
last 2 yrs., dieter demographics, reasons for increased obesity, most popular
dieting methods, dollar size of market
and its 10 segments (2002-2006, 2007 & 2010
forecasts, short/long-term outlooks)., sales of the leaders. Outlooks
for: commercial chains (diet center operating ratios, sample income statement),
major diet websites (traffic, WW.com, eDiets.com profiles), diet books &
exercise videos mkt., diet soft drinks & artificial sweeteners mkt., diet
food home delivery mkt., meal replacements & appetite suppressants mkt., medical
weight loss programs (bariatricians, bariatric surgery, Rx diet drugs) - highlights of ALL study chapters .
Dieter Demographics ($250) 37-69
- Scope of
the American obesity epidemic, major dieter trends
- Discussion: how many
Americans diet, how often, why diets fail, methods used?
- Typical dieter profile, by
age, sex, income (Intl. Demographics data)
- Dieter profile by: BMI,
budget, preferred.. diet plan
location, type food, % needing
psychological support,
% with special foods needs (BestDietForMe.com - 2006 data)
- Analysis of current &
historical dieting trends, 10-year shifts in dieting methods
- State/regional
obesity statistics: % of population, 1991-2000
Findings of Dieter
Surveys/profiles by:
- BestDietForMe.com website
visitors – 2006, 4 quarters, Consumer
Reports, AC Nielsen,
International Demographics
- Calorie
Control Council (2004 vs. 2000), no.
of U.S. dieters & low-cal food/beverage users, top dieting methods
used, low-cal food/beverage usage by kind, diet attempts
Tables (2006 data)
- All
adult dieters, % of population, by income, age, occupation, education, marital
status
- Female dieters,
% of population, by income, age, occupation, education, marital status
- Number
of female/male dieters and % of population, for 85 major cities
- All
adult dieters, male dieters, female dieters - by city and household income
Chart:
Why do we fail?-reasons why Americans not successful maintaining their weight.
Chart:
Most popular low-cal products.
American Exercise Trends, Health Clubs & Weight
Loss Programs ($300)
70-89
- Status Report of
drop-out rates, members by type club, estd.
share of clubs with diet programs.
- 15 top
participant sports -1995-2005, (NSGA), 2001-2005 % chg. In participation
- Most popular women’s
sports: 2005, types of exercise equipment, home exercise trends
- How
women keep fit, most popular types of exercise equip. used, general trends in
exercise, home
exercise and gyms.
- Health clubs’
involvement with weight loss, % with programs, using clubs as weight loss
method, samples/costs of typical weight loss programs offered by health clubs
(Think Light plan).
Company Profiles: Bally’s, Curves, 24 Hour Fitness, their weight loss programs.
Commercial Weight Loss Chains ($595) 90-176
- Summary
& nature of competitors, status report/major developments since 2005 (no.
of
centers left,
avg. cost of major commercial plans vs. medical and self-help plans
2006
segment performance, 2007 outlook, estd. revenues of leaders, 2010 forecast
Industry
Structure & Key Ratios
- 2002
& 1997 industry snapshot for commercial diet centers: no. of
establishments,
legal form of
firms, top 50 firms mkt. share, ratios by firm’s receipts, top states
- Sample income
statement for a typical commercial center: 2006
- Avg.
revenues per co.-owned/franchised center for Jenny Craig & LA Weight Loss:
2006
- Avg.
costs to acquire new customers
- What
commercial centers have in common, expansion of 1980s/contraction of 1990s
1982-88 diet franchise avg. revenues per
unit, no. of centers/ sites operated by top chains.
- Franchising: status of, use as growth
strategy, investment costs, profiles of Wt. Watchers,
Jenny Craig franchises, why franchising may
be less viable, commercial chains survival actions.
Census
Bureau Operating Ratios Tables: 1997 & 2002 (Commercial diet centers/services)
(no. of estabs., firms, receipts,
avg. receipts per estab., payroll as % sales, etc.)
- Employee
sales/payroll productivity
- Establishments,
by legal form (corporations, partnerships, sole proprietors)
- Market
share for largest 4, 8, 20, 50 firms
- Ratios,
by single vs. multi-unit firms
- Ratios,
by receipts size of firms & establishments
- No. of
diet centers, by state & region, avg. receipts per estab.
By state
- No. of
diet centers, by state, ranked by sales, ranked by avg. receipts per estab.
Other Tables:
- 1982-2010F
commercial segment sales
- Number
of commercial centers (1996, 1998, 2001, 2005, 2007 - top 8 chains)
- Sales of
the top 8 chains (incl. eDiets, NutriSystem): 1999 - 2006
Company profiles: in-depth company history, how programs work, costs, franchise
systems, 2004-2006 & historical revenues, new programs, strategies,
address/website):
* Weight Watchers International
* Jenny Craig
* NutriSystem
* LA Weight Loss Centers
* Health Management Group (
Diet Websites - Status Report ($300)
177-210
- Discussion
of diet websites and nutrition services, how they work, status report on costs
and
new challenges,
new website by Glaxo for Alli,
Medifast relaunch of its site, list of major diet
websites, analysis
of Alexa rankings/daily traffic for top 28 sites, effects on other weight loss
companies/the
industry,
- Profile of online dieter characteristics: Bestdietforme.com visitors by: sex, age, BMI,
starting
weight, medical conditions, budget, preferred program sites, interest in
surgery and diet food home delivery, previous plans used, type food desired,
readiness, exercise preferences, need for pysch
support.
Profiles of some leading weight loss websites:
- eDiets.com,
WeightWatchers.com, Dietwatch.com, Lindora Online, WebMD.
The Diet Books, Cassettes & Exercise Videos Market ($200)
211-220
- Diet Books: Discussion
of overall self-improvement books mkt., $ size, nature of diet books
mkt. estd. $ value per year, list of
recent diet book bestsellers, diet book buyer demographics,
what qualities
make a bestseller, etc.
- Exercise Videos & DVDs: top
names/exercise experts, main categories of videos, estimated
mkt. size,
units/dollars, historical estimates/wholesale sales
-
Marketdata estimates of 2006 mkt. size for diet books, videos, audiocassettes
-
Historical sales: 1989 – 2010 forecast
The Diet Soft Drinks & Artificial Sweeteners, Diet
Food Markets ($350) 221-248
The
Diet Soft Drinks Market
- Status Report
2005-2006, new products (Celsius, Tava, Coke Zero), diet
soft drinks as % total
soft drinks, mkt.
nature and historical growth, forecasts, demographics of consumers, diet’s
share of all
carbonated soft drinks (Beverage Industry, Beverage Digest),
- Total
soft drink retail $ sales, diet share of gallons/retail sales: 1988-2007, 2010
forecast
-
1989-2010 F diet soft drink $ sales
-
Demographics of diet soft drink consumers, historical nature of the market
The
Artificial Sweeteners Market
- Status
Report of the mkt., developments with Aspartame, Splenda/studies,
-
Sweeteners by end use (% for soft drinks vs. tabletop sweeteners mkt.)
-
Description of major types (Aspartame, Neotame,
Saccharin, Sucralose, Stevia,
Acesulfame)
- Market
size & growth, historical sales 1991-2010 forecast.
Low-cal
Diet Entrees & Low-carb Foods Market
- Mkt.
Status Report, definition of “diet” foods, discussion of dinner entrees, the
major brands
- Marketdata
estimates for 1994 to 2006, 2010 F
- Low-cal “diet” entrees mkt. size: 2003-2005
(IRI) - Healthy Choice, Wt. Watchers, Lean
Cuisine retail sales
- 2005
mkt. performance, 2006 estimates, 2010 forecasts
Low-carb Foods Market
- Reasons
for huge growth, analysis of no. of people using Atkins as diet plan, why the
trend has
faded, effect on
other weight loss industry segments.
- Low-cal user demographics: consumer use of
low-cal foods/beverages: Calorie Control
Council survey, most popular low-fat foods,
top reasons people choose them
Company
Profile: Atkins Nutritionals
The Diet Food Home Delivery Services Market ($200)
249-261
- Why the
recent demand? How services operate, how services are formed/why some fail, no.
of mkt. competitors,
pricing, national vs. regional distribution, customer demographics
- Mkt.
size/growth: potential no. of home delivery clients, rationale for estimates
- Marketdata
2006-2007 estimates, projection of NutriSystem
revenues for 2007, estd.
revenues for Jenny
Direct, Medifast, others
-
Marketing/advertising methods used, address list of 23 mkt. competitors (NutriSystm, Jenny Craig, Atkins At Home, Diet To Go, eDiets, Sunfare, HMR At
Home, Dinewise, Zone Chefs, more)
Retail Meal Replacements & Appetite Suppressants
Market ($350) 262-286
-
Definition/nature of meal replacements vs. over-the-counter (OTC) diet pills,
ingredients being
used today,
post-ephedra ban
-
History/nature of mkt.- cyclical shifts from mid-1980s
- User demographics: no. and % of dieters using
diet pills and meal replacements (Consumer
Reports,
Bestdietforme.com surveys).
Retail Meal Replacements & Diet Pills (continued)
- 2006 Status
Report of the market: estd. Channel sales (diet
pills, meal replace.), findings of
Nutrition Business Journal (NBJ)
research, top diet pill brands sales: 2004-2005, top meal
replacements
brands sales, nutrition bars brand sales
-
Regulatory actions, FTC fines marketers of diet pills
-
Marketdata discussion of traditional/nontraditional distribution channels
- Mkt. size/growth: true size of the mkt.
- why estimates differ widely
- NBJ
estimates of 2005 diet pill & meal replacements $ and % sales, by
distribution channels,
discussion of
multilevel firms (Advacare, Shaklee, Herbalife, Quixtar, Nu-Skin, EAS, Atkins)
Tables:
- Marketdata
estimates of OTC diet pills, meal replacements, combined
sales - 1981-2005
- Revised
estimates of above markets, based on new NBJ research: 2005, 2006, 2007, 2010 F
-
Discussion of 2005-2006 market performance, 2007 outlook, 2010 forecasts
Company
profiles: Slim-Fast, Herbalife
Medically-Supervised Weight Loss Programs (All
section below: $695) 287-369
Hospital-based Weight Loss Programs ($250) 287-304
- Types of
plans offered (low-cost, moderate-cost plans, estd.
no. of hospitals providing each,
typical cost).
-
Physician-based diet programs: diet drugs/other methods used, consumer attitudes,
limitations,
sample MD-based
plan: Center for Medical Weight Loss
- Profiles
of some hospital-based weight loss programs: Johns Hopkins,
Hospital
- Major
Regional Chains: Lindora Medical Clinics , Medical
Weight Loss of
Bariatricians Programs ($100) 305-312
- 2007
status report of profession, ASBP survey results (MDs by: age, income, size
practice), how they’re trained, number practicing, certification by ASBP, use
of diet drugs, treatment methods used, effectiveness/cost.
The Weight Loss (bariatric) Surgery Market ($250) 313-324
- Bariatric surgeries soars - Discussion of gastric bypass & lapband procedures, why demand
grew strongly then
slowed, costs per surgery by type payor, pros/cons,
who qualifies, no. of
ASBS surgeon members/growth of
- Major insurers’ decision
to halt coverage, likely effect on the mkt., role of liaison firms (The
- No. of bariatric surgeries
performed: 1992-2006
- $ value of the market:
1992-2010 F
Registered Dietitians & Nutritionists Diet Plans ($100) 325-331
- Estimate
of number involved with weight loss counseling or programs, SCAN practice,
fees, sample programs and methods used, avg.
length/cost of plans, professional societies, etc.
The Diet Drugs Market ($200) 332-341
- Discussion
of viewing obesity as a disease, major obesity medications used today, FDA
position,
role of MDs,
commercial chains’ involvement with diet drugs,
- Status
Report: Low dosage Xenical approved for OTC sale,
approval status for Acomplia
(Rimonabant),
other new obesity drugs in clinical trials, existing drugs (Xenical,
Meridia,
Phentermine)
- Market
status report - prescriptions written and $ sales for: Meridia, Xenical, Phentermine,
other
anti-obesity drugs (2003-2006), historical sales 1995-2000
- Marketdata’s 2007 and 2010 outlooks for prescription diet drugs,
likely effect on mkt. size.
VLCD/LCD Fasting Supplement Programs ($300) 342-369
- Status report of low-calorie modified
fasting programs in 2006-2007, effect of bariatric
surgeries,
low-carb foods competition, outlooks by mgmt. at Robard,
HMR, Optifast, trends
characterizing the
mkt. (price, programs, no. of sites,
increased direct-to-customer sales)
- Historical
nature of market - development from 1970s-1990s, enrollments,
drop-out/completion
rates, problem on
insurance coverage, market indicators
- Marketdata
estimates of VLCD enrollments for 1995-2006 (new vs. repeat patients,
fasting vs. maintenance),
$ value of mkt. for 1984-2010 F.
Company
Profiles: Detailed descriptions of companies/plans,
program revenues:
Health
Management Resources, Medifast, Optifast (Novartis)
Children’s Weight Loss Camps & Adult Residential Facilities ($250) 370-386
- Discussion
of increased childhhod obesity & re-emergence of camps
for obese children and
adolescents, profiles of major facilities (New Image,
Krinsky,
- Discussion
& nature of mkt. for adult premium priced residential weight loss
facilities,
profiles for:
Reference Directory of Weight Loss Information Sources 387-393
- Industry
trade associations, journals, newsletters, magazines, consultants, etc.