(July 2000,
$1,295)
Page
Introduction
*
Report scope and methodology, sources used. 1-4
Market Definition and Nature 5-10
-
Discussion of the products/services comprising the “plus size” market for large
persons in the U.S. (primarily female but
some men as well)
-
Major characteristics of plus size consumers, problems they have finding
suitable
clothes and other products, purchasing
behavior vs. regular size clothes, commentary
by owners of Style Access Group, Emerging
Visions, other market experts
-
Discussion of overweight/obesity statistics, dress sizes, other factors
affecting market
-
Analysis of market structure – why there are so many small Internet companies
competing and why they fail so often
-
List of attorneys that have handled size discrimination lawsuits.
Demographic Profile of Plus
Size Customers 11-20
-
Discussion of number/percentage of healthy weight, overweight, obese people in
the
U.S. (CDC data), avg. size/dress
size/measurements of US females and how they’ve
changed since 1940s.
-
Estimates of the potential number of
plus size customers: discussion of valid
barometers to estimate the market
- Table: no. of females in US by
age group, and % that are obese (1998)
-
Status report of obesity in America: 11 possible reasons why we are getting
fatter --
discussion of major trends and factors
affecting weight gain in past decade
- Table: obesity rates (% of
population obese), by state (1998)
- Table: combined prevalence of
overweight and obesity, by sex, race, age (1988-94)
- Table: prevalence of obesity
only, by sex, race, age (1988-94)
-
Discussion of 8 reasons why women size 14+ have problems finding clothes that
fit
-
Survey results of Kurt Salmon Associates: dissatisfaction rates of plus size
customers
-
Overview and discussion of data about the plus size market, sources,
limitations, sub-
segments within the market
-
Marketdata list of untapped market segments, discussion of market
paradoxes and
differences between what plus size
customers say and how they actually act, buying
channels and types of media they utilize
-
Discussion of emergence of international size acceptance websites/services,
reasons
why Marketdata thinks the plus size market
will grow
- Marketdata estimates of $ value of the
market (1993-2000F) for: clothing, accessories,
modeling, dating/social services, books,
exercise videos, magazines, discussion
of market growth, 2000 forecasts,
longer-term outlook.
The Major Plus Size/Size
Acceptance Organizations 25-36
Profiles
of the leading plus size companies and associations (address, phone, contact
persons, websites, mission and objectives, activities, publications, budgets,
opinions about nature and structure and future of the market – results of
in-depth interviews, etc. In-depth profiles for:
*
The Voluptuous Woman Company (interview Jennene Biggins-Grimsley)
*
Largely Positive (interview Carol
Johnson)
*
Grand Style (interview Susan Weber)
*
Largesse
*
Abundia (interview Dr. Cheri Erdman)
*
International Size Acceptance Association
*
The Council on Size and Weight Discrimination (interview Bill Fabrey)
-
Address list of 16 key plus size groups and organizations
The Major Plus Size-Oriented
Magazines, Newsletters, Directories 37-41
-
Discussion of the market for plus size periodicals: estimated no. of US
subscribers, ad
revenues, total revenues, the major players
- Table: List/ranking of top 10 plus size magazines and catalogs
(subscription price,
paid
circulation, estimated total revenues
-
Address listing and descriptions of above periodicals
-
List of the top 4 plus size directories
and resource guides, address, contacts
The Plus Size Clothing
Market 42-54
-
Summary and major trends: number of competitors selling plus size clothes, no.
of listings
in major directories, findings of major
news articles about retailers and the plus size mkt.,
changing attitudes by mfrs. and designers,
- List
of major competitors (address, phone, etc.) (Catherine’s Stores, Ashley
Stewart,
The Avenue, etc.)
- In depth company profiles (company
description, number of stores, subsidiaries and
divisions, marketing strategies, 1999 sales
when available) for:
- Lane Bryant (The Limited)
- Charming Shoppes (incl.
Catherine’s Stores, Modern Woman, Fashion Bug)
- Dress Barn
- The Avenue (United Retail Group)
- Ashley Stewart
- Elizabeth (Liz Claiborne)
- Market size and growth rate, 1993-1999,
discussion and analysis
-
Discussion of trade shows
representing plus size and big & tall clothing buyers
The Social Services
Market: Dating and Singles Groups 55-68
-
Summary and major trends
-
Dating services and the personal ads
market: characteristics of fee-based personals and
datelines/900 numbers
- Singles publications: discussion of
number, role, how they obtain revenues
-
Size of the overall personal ads mkt. – estimated $ value from 1992 to 1998,
growth,
rationale for estimates, Marketdata’s estd.
size of the personal ads mkt. for plus size
persons, future outlook for personals/900
numbers
- Dating
services and large people – why plus size people do not make good customers
for traditional franchises and matchmakers,
but do use the personals, estimates
of $ value
of plus size personal ads mkt. and dating
services (by type) for 1999.
-
List of 21 companies/organizations across US providing dating/social services
for large persons.
-
List of the 66 major singles publications in the U.S.
The Plus Size Books and
Exercise Videos Market 69-73
-
Discussion of plus size/size acceptance movement books: why they are not big sellers,
estd. number sold in US, review of the
recent bestsellers, Marketdata estimate of $
value of the market
- List
of 35 size acceptance books published since 1985 (title, author, publisher,
price).
- The plus size exercise
videos
market: discussion of major producers and bestsellers,
findings of interview with President of
Women At Large, role of Richard Simmons as
major competitor in this niche, estimated
sales of Richard Simmons and overall market,
discussion of format change from VHS to DVD
-
Address list of 9 exercise video producers/distributors specializing in
plus size mkt.
-
Summary and major trends: discussion of non-clothing items that large
people need
(personal hygiene items, seat belt
extenders, cushions, jewelry, etc.), discussion of
Amplestuff
mail order catalog.
-
The seat belt extenders market: how large people can obtain them, cost,
mkt. $ potential
as related to new car sales and existing cars
driven by 28 million large persons
-
Address List of 14 companies selling accessories for large persons.
The Plus Size Modeling
Market 78-85
-
Summary and major trends: what it takes to be a plus size model, list of the
top models
now working, avg. earnings and pay scales
-
Findings of interviews with Delores Pressley, head of Miss Plus USA beauty pageant,
description of how pageant works, prizes,
attendance trends, discussion of Dimensions
Plus modeling agency
-
Findings of interview with personnel at Ford
Modeling Agency and Wilhelmina,
NY
(top 2 agencies for plus size models) -
popular models, fees, trends, growth outlook
-
Estimated market size, share of top 3 agencies vs. others
-
Address list of 27 agencies booking plus size models.
The Plus Size Furniture
Market 86-87
-
Discussion of requirements by large persons for extra sturdy furniture, what
large people
look for
-
Address list of 13 manufacturers of: beds, outdoor furniture, office furniture,
wheel-
chairs and walkers for large persons.
Health Clubs for Large
Persons 88
-
Discussion of three health clubs for large people, why there are so few: 48
West Health
& Fitness, interview with founder
(Charlene Powell).
Reference Directory of
Information Sources 89-92
-
Name/address/phone/key contact for plus size associations, periodicals,
directories,
experts, newspaper articles published.